Advancing Social Marketing in Healthcare: Leveraging Internet of Behavior Technology to Overcome Data Collection and Analysis Challenges

  • Zahra Sadeqi-Arani Departement of Marketing Management, Faculty of Financial Science, Management and Entrepreneurship, University of Kashan, Kashan, Iran.
  • Esmaeil Mazroui Nasrabadi Departement of Marketing Management, Faculty of Financial Science, Management and Entrepreneurship, University of Kashan, Kashan, Iran.

Abstract

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Published
2026-01-04
Section
Articles