Advancing Social Marketing in Healthcare: Leveraging Internet of Behavior Technology to Overcome Data Collection and Analysis Challenges
Authors
Zahra Sadeqi-Arani
Departement of Marketing Management, Faculty of Financial Science, Management and Entrepreneurship, University of Kashan, Kashan, Iran.
Esmaeil Mazroui Nasrabadi
Departement of Marketing Management, Faculty of Financial Science, Management and Entrepreneurship, University of Kashan, Kashan, Iran.
