Twitter Research Synthesis for Health Promotion: A Bibliometric Analysis

Syed Hamad Hassan Shah; Saleha  Noor; Atif  Saleem Butt; Habiba  Halepoto

doi:10.18502/ijph.v50i11.7584

Syed Hamad Hassan Shah School of Business, Nanjing University, Nanjing, China
Saleha Noor School of Information Science and Engineering, East China University of Science and Technology, Shanghai, China
Atif Saleem Butt American University of Ras Al Khaimh, Ras Al Khaimah, United Arab Emirates
Habiba Halepoto College of Information Science and Technology, Donghua University, Shanghai, China

DOI: https://doi.org/10.18502/ijph.v50i11.7584

Keywords: Twitter; Bibliometric analysis; Health promotion; Knowledge management

Abstract

Background: This study enriched our understanding by systematically reviewing knowledge management twitter health (KMTH) articles extracted from Web of Science (WoS) using cartography analysis through VOSviewer–for the last 11 years.

Methods: A total of 798 KMTH articles were found from 2009 to 2019, analyzed based on the most co-occurrence keywords of KMTH articles.

Results: Three clusters emerged through cartography analysis; Cluster 1: Twitter as health education and health promotion platform; Cluster 2: Twitter as public health promotion platform and Cluster 3: Twitter as health sentiment platform through big data and machine learning.

Conclusion: This study opened new avenues for all health care providers to utilize Twitter as a KM platform to promote health care. This is the first bibliometric analysis of KMTH publications according to our best knowledge.