Measurement of the Satisfaction Level of the Country’s Pharmaceutical Industry with Suppliers of Raw Materials in This Industry Using System Dynamics

Yousef Nooshiravani; Qasem Ali Bazai; Mansoureh Aligholi

doi:10.18502/htaa.v6i3.12431

Yousef Nooshiravani PhD student, Department of Information Technology Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
Qasem Ali Bazai Assistant Professor, Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
Mansoureh Aligholi Assistant Professor, Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran

DOI: https://doi.org/10.18502/htaa.v6i3.12431

Keywords: Supply Chain; Satisfaction; System Dynamics

Abstract

Background: The success of the supply chain can be summed up in the satisfaction level of business partners and customers, according to several diverse needs of each of the business partners in the studied supply chain, including the country’s pharmaceutical industry and suppliers of raw materials.

Methods: This study has attempted to investigate satisfaction according to the views under possible scenarios to improve satisfaction. The model presented in this regard to realize the main objective of this study is based on the principles of system dynamics, and VENSIM DSS has been used for its design.

Results: according to the study results, it can be acknowledged that the satisfaction of each of the business partners with the supply chain is different from each other, and the best scenarios to improve the satisfaction include an improvement of 3% in inventory management and a reduction by 5% in rework and parallel work during the studied period.

Conclusions: Under this scenario, the satisfaction of business partners in this regard will improve during the studied period, or in other words, the satisfaction of the parties will move optimally.