https://publish.kne-publishing.com/index.php/jmehm <p>The&nbsp;<strong><em>Journal of Medical Ethics and History of Medicine</em></strong>&nbsp;is the official scientific publication of the&nbsp;<strong>Medical Ethics and History of Medicine of Tehran University of Medical Sciences.&nbsp;</strong>Physicians and health practitioners always deal with ethical issues in treatment and management of diseases. The advent of new biomedical technologies further complicated the moral and societal issues of medical research and practice. Religious and cultural differences more emphasize the need for nationalizing this knowledge. The&nbsp;<strong><em>Journal of Medical Ethics and History of Medicine (J Med Ethics Hist Med)&nbsp;</em></strong>is an opportunity for healthcare professionals as well as theologians, philosophers, and sociologists to present and discuss their ideas from several aspects in relation to medical ethics and bioethics. In addition this Journal traces its roots to several aspects of History of Medicine which further emphasizes on Iranian and Islamic era.</p> <p><strong data-stringify-type="bold">All the manuscripts should be submitted through the Journal Primary Website at <a href="https://jmehm.tums.ac.ir/index.php/jmehm/about/submissions">https://jmehm.tums.ac.ir/index.php/jmehm/about/submissions</a></strong></p> Tehran University of Medical Sciences en-US Journal of Medical Ethics and History of Medicine 2008-0387 https://publish.kne-publishing.com/index.php/jmehm/article/view/19209 <p>This study examines the role of physician attire in building patient trust compared to other professional behaviors, identifying key attire-related factors that influence this trust. The study consisted of two parts. In the first part, patients and their companions participated in in-depth interviews to identify factors affecting their trust in doctors, including appearance. The findings from these interviews were used to create a survey questionnaire. In the second part of the study, 120 patients and their companions from two teaching hospitals were surveyed about the importance of doctors' attire and professional behaviors identified earlier. Qualitative interviews revealed three trust-building themes: general behavior (honesty and kindness), providing information (about diseases and necessary measures), and appearance (white coat and cleanliness). Quantitatively, 120 participants rated providing information (81%) and honesty (74.2%) as the most important factors in building trust, with appearance rated as very important (40%) but less critical (P &lt; 0.001). White coats were prioritized over hygiene and clothing cleanliness (P &lt; 0.0001), while 37.5% noted that tattoos or bright clothing reduced trust. The findings show that several factors are more important than the type of a doctor's attire in maintaining the patient's trust, and the dress code should prioritize safety and infection prevention.</p> Mohammad Kazem Sarpoolaki Hanieh Tavasoli Amirali Sohrabpoor Fariba Asghari Copyright (c) 2025 Journal of Medical Ethics and History of Medicine 2025-07-20 2025-07-20 10.18502/jmehm.v18i5.19209