Developing a Comparative Analysis Model by Risk Management Approach on Satellite Media Affecting Individual Health, Families, Social Health, Humans and Human Dignity: Comparing Countries with Iran

Sahar Naghshineh; Seyed Jamaledin Tabibi; Aliakbar Farhangi

doi:10.18502/jbe.v11i1.19319

Sahar Naghshineh School of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran.
Seyed Jamaledin Tabibi School of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran.
Aliakbar Farhangi School of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran.

DOI: https://doi.org/10.18502/jbe.v11i1.19319

Keywords: Individual health; Family health; Social health; Human dignity; Satellite media; Risk management

Abstract

Introduction: To ascertain the impact of risks arising from the technology of satellite media, whatsoever, in this era especially those connected to the internet (including Cyborgs, Metaverse and AI), on the health of individuals (mental, attitudes and behaviors that even may cause physical impacts such as violence, etc.), families, the social and as a whole, humans and human dignity, an authentic research done to deal with the related risks to prevent any kind of direct and/or indirect negative impacts of satellite media on the variables. The objective was to display a new way of assessing the related risks and developing a comparative analysis model by risk management approach to reach to a result for Iran.

Methods: Comparing five countries randomly selected from almost each continent along with Iran, focused on Tehran as a metropolitan counting different ethnic groups, their common risks of satellite media were identified by risk management approach. The questionnaires, provided by applying the Likert Scale, were distributed among the related experts, professionals, graduate and post-graduate students as well as the related authorities. The comparative study called for a qualitative research required a descriptive research along with case studies and an analytical study. Subsequently distributing questionnaires, exploratory research, The Mann-Whitney U Test using the SPSS statistics concluded as quantitative research. Finally, this research reached to an applied research too.

Results: Social and cultural risks of the countries understudy were assessed. The comparative and analytical studies and appraisals as well as statistical processes revealed that Iran’s current media approach and its performance towards the whole society are quite different from the other five countries with those Iran was compared to.

Conclusion: A new technical method to approach risks of satellite media to control them for preventing any kind of satellite media risks that impacts on variables. As applied research the new result showed that an immediate action is required to regulate satellite media standards protect the whole society and to modify the current situation of Iran’s media approach towards them.